In our lightning-fast digital age, speed is crucial. Instant replies and instant outcomes improve the digital experience. The speed at which web pages load impacts the user experience and level of content. Naturally, it also indicates how well the website functions. 

The speed at which pages load is important in determining how well a website is used. Page load time effectiveness should be considered in web design and content for businesses, organizations, startups, institutions, and service providers. Page loading speed is another important factor significantly affecting how high a website ranks in search engine results. Now is the perfect time for organizations to bring on board digital marketing experts that can use optimization methods to quicken website access.

More visits mean more money and profit for websites with strong performance. Check out the infographic from Greenwill Techs below to learn why page speed matters and how it influences search engine rankings. It briefly overviews Core Web Vitals (page experience signals) and offers important recommendations for enhancing page performance.


1. What if your page loads slowly?

It impacts

  • User experience
  • Bounce rate
  • Search performance
  • Rankings
  • Revenue

2. Why do you need to Improve your Website Speed?

  • In 2018, Google made page speed a ranking factor for mobile searches. 
  • Improving page speed by 0.1 seconds can boost your conversion rate by 8%.
  • 53% of mobile site visits are abandoned if pages take longer than 3 sec to load.
  • Faster sites have up to 70% longer session duration
  • Fast websites have 35% lower bounce rates on average

3. What are Core Web Vitals?

Core Web Vitals are page experience signals that measure the user experience on a website.

Biggest Contentful Paint – Measurements loading speed – under 2.5 secs.

Initial Input Delay – Measures time to interaction, less than 100 ms.

Cumulative Layout Shift – A Cumulative Layout Shift score of 0.1 or fewer measures visual stability.

4. Tools to assess Core Web Vitals

Pagespeed Insights – Provide ideas on how to speed it up.

Google Search Console – Notifies users of problems with Core web metrics.

Chrome Web Vitals Extension –  Assess the CMV metrics in real time

5. Ways to Increase Page Loading Speed

  • Select a performance-optimised hosting solution.
  • Optimise your image quality.
  • Cut back on your redirects. 
  • Switch on browser caching.
  • Minify CSS, JavaScript, and HTML.
  • Streamline your HTML.
  • Use content delivery networks (CDN).
  • Remove unnecessary plugins.
  • Improve your server response time.
  • Use Gzip to compress files.
  • Implement lazy loading
  • Reduce Javascript Execution

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